12 Tuesday Sep 2023
Posted in Chapter 01: Overview of Marketing
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Ever heard of Taylor Swift? How about The Eras Tour? These are, of course, silly questions. But for the purposes …
26 Monday Aug 2013
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AMC, Breaking Bad, consumer behavior, Divided Attention, NBC, New Product Development, Nielsen, Second Screen, The Killing, The Mindy Project, The Walking Dead
According to recent Nielsen reports, television watchers no longer just watch television. Instead, approximately 40 percent of them have the …
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