09 Tuesday Dec 2025
Posted in Chapter 01: Overview of Marketing
Making a purchase involves a multistage journey. Consumers think about their needs and desires, consider various options, research and compare …
11 Tuesday Nov 2025
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From technology to customer service, manufacturing to retail, it seems that no industry is immune from the effects of artificial …
26 Tuesday Nov 2024
The three best feelings in the world: finding something that you thought you lost, seeing someone that you love, and …
19 Tuesday Nov 2024
The current “AI revolution” began with ChatGPT being introduced to mass users, followed soon thereafter by image generators. Even more …
23 Tuesday Apr 2024
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In many of its more recent collaborations (e.g., its controversial partnership with Kanye “Ye” West on the Yeezy line), adidas …
04 Thursday Apr 2024
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Talk about being stuck between the Scylla and Charybdis. Retailers love it when shoppers buy more; it’s a central goal …
06 Tuesday Feb 2024
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Proctor & Gamble (P&G) maintains an enormous product assortment, which it classifies into ten product categories, like oral care, hair …
12 Tuesday Dec 2023
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Robots might not be able to consume sugary, carbonated soda—think what it would do to their mechanics!—but that has not …
24 Monday Apr 2023
Posted in Chapter 16: Supply Chain Management
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It’s not that AI is going to take over all conceivable jobs in manufacturing, necessarily. Experts think instead that AI-enabled …
21 Tuesday Feb 2023
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Scrolling through social media, you may have noticed that your followers page has begun to look like a list of …
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