A Partnership to Get Healthier Options to Consumers: WW and Blue Apron

25 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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Blue Apron, healthy eating, Meal Kits, WW

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Once praised as a game changer in the eat-at-home market, Blue Apron recently has struggled to stay afloat, as subscribers …

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Rivals Cook Up New Business with Fresh Ad Campaigns

29 Wednesday Mar 2017

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Blue Apron, Hello Fresh, Positioning

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The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …

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