The Sponsorship Kings: Pepsi, Coke, Bud

15 Wednesday Aug 2012

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Anheuser-Busch, coca cola, marketing, pepsi, sponsorship

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Spending $340–$345 million each year, PepsiCo is the brand that earns the top spot when it comes to marketing spending …

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Coca-Cola and Pepsi Make Products Just for China

14 Monday Jun 2010

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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asia, China, coca cola, food, india

With its 1.33 billion people, China causes companies to just start drooling. The country offers such market potential and such …

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Social Media to the Rescue!

04 Tuesday Aug 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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coca cola, customer service, Facebook, social media, southwest airlines, twitter

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The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …

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Coke Zero Sues Classic Coke for “Taste Infringement” in Marketing Campaign

22 Sunday Apr 2007

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications

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ad campaign, coca cola, coke, coke zero

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In June 2005, Coke introduced a new no-calorie product, Coke Zero, targeted toward men aged 18–34 years who do not …

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