From Where’s the Beef to There’s No Beef: Burger King Starts Selling a Meatless Impossible Burger

07 Wednesday Aug 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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burger king, customer reviews, product launch

Impossible Burger is a well-named company: It has pursued, and recently achieved, the seemingly impossible task of developing a meatless …

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Amazon’s Private-Label Freebies and Consumer Reviews: Effective Promotions or Anticompetitive Influences?

08 Tuesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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Amazon, Amazon Prime, customer reviews, online reviews, Private label

Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …

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Customer Reviews via the Cell Phone

11 Saturday Apr 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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bazaarvoice, customer reviews, online reviews, sephora

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Sephora’s business model is based on a try-before-you-buy strategy, but when a woman shops the cosmetic retailer, she may not …

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