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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Electric cars

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Are Traditional Gas Guzzlers the Future for the Electric Vehicle Market?

14 Tuesday Jul 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Developing New Products, Electric cars, electric vehicles

Although there are more electric vehicles (EVs) on the road today than ever before, the market remains somewhat limited, prompting …

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A Brave Innovation or a Stubborn Refusal to Gauge Consumer Preferences? The Saga of Automotive Fuel Cell Technology

21 Tuesday Apr 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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Developing New Products, Electric cars, Marketing Environment

Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …

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Developments in the Electric Car Market: How GM Plans to Compete with Tesla

11 Wednesday Feb 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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Chevrolet Bolt, Developing New Products, Electric cars, GM, Marketing Enviornment

When General Motors (GM) first introduced its Volt gas–electric hybrid vehicle, it anticipated sales of around 60,000 cars per year. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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