Tag Archives: food

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Misleading Claims about “Local” Products

11 Saturday Jul 2009

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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A locavore eats only foods produced within that consumer’s locale or region, in an attempt to support local farmers and …

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General Mills Goes After Niche Market

05 Sunday Jul 2009

Posted by in Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications

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Once upon a time, mass marketers, such as the consumer product goods firm General Mills (GM), only pursued ideas that …

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Some Examples: Customized Product Offerings

25 Sunday Jan 2009

Posted by in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Grocery stores inEuropecustomize their product and service offerings through market segmentation. The retailers tailor their offerings to the local environments, …

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Whole Foods in London

23 Saturday Jun 2007

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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When Whole Foods opened its first international store in London, England, the Britons were surprisingly welcoming to the giant American, …

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