As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That
22 Monday Oct 2018
Tag Archives: localization
To Earn More Ad Revenue, Pandora Goes Local
01 Sunday Apr 2012
Pandora is an international phenomenon that allows users and subscribers to tailor their music lists to their personal preferences. But …
Multichannel Retailing and Localizing
06 Sunday Nov 2011
Multichannel retailing involves selling merchandise through multiple distribution channels including stores, online, mobile, catalog, and phone. While many retailers claim …
Personalization: My My—My Macy’s
14 Monday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …
My Macy’s Goes Nationwide
30 Thursday Jul 2009
In 2005, Macy’s acquired the May Co. department stores and transformed its many different brands into one Macy’s nationwide. The …
Localized Pricing
06 Monday Jul 2009
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It’s a sign of the times: retailers closing stores and drastically marking down merchandise to survive the economic downturn. But …
Grewal Levy Marketing News 