The Sets Are Already There: IKEA’s Web Series Advertising

29 Monday Oct 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ 4 Comments

Tags

advertising, IKEA, Marketing Strategy, Web Show

During the course of Easy to Assemble, the web series set in Burbank’s IKEA store, when Ileana Douglas explains that …

Continue reading →

Finding “Clean” and “Green” Customers: Clorox Green Works

13 Sunday May 2012

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

≈ 1 Comment

Tags

clorox, clorox green works, facebook marketing, Marketing Strategy

Clorox was frustrated. It had been advertising and communicating about its new line of Green Works products through Facebook, but …

Continue reading →

Tropicana’s New Approach Reflects Lessons from the Past

10 Tuesday Apr 2012

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

global marketing, Marketing Strategy, tropicana

You don’t get to be the leading orange juice brand by failing to learn from your mistakes. Tropicana, which suffered …

Continue reading →