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During the course of Easy to Assemble, the web series set in Burbank’s IKEA store, when Ileana Douglas explains that …
The Sets Are Already There: IKEA’s Web Series Advertising
29 Monday Oct 2012
Tag Archives: Marketing Strategy
Finding “Clean” and “Green” Customers: Clorox Green Works
13 Sunday May 2012
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Clorox was frustrated. It had been advertising and communicating about its new line of Green Works products through Facebook, but …
Tropicana’s New Approach Reflects Lessons from the Past
10 Tuesday Apr 2012
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You don’t get to be the leading orange juice brand by failing to learn from your mistakes. Tropicana, which suffered …
Grewal Levy Marketing News 