Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed
17 Friday Oct 2014
Tag Archives: Millenials
New Insights into Millennials
19 Thursday Jun 2014
Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …
The Generation Gap, Yet Again: When Older Marketers Address Younger Consumers, in All the Wrong Places
26 Monday Aug 2013
Tags
advertising, Beauty Products, Facebook, Forrester Research, Google +, integrated marketing communications, marketing, Marketing Environment, Millenials, segmentation
For marketing executives, choices about where and how much to spend to appeal to consumers should depend mainly on a …
Whole Foods Across the Ages
30 Sunday Sep 2012
In the battle of grocery chains, it appears that it is the newest generation of shoppers that is declaring the …
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