30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
28 Thursday Mar 2013
Tags
crowdsourcing, Facebook, Flavor Contest, integrated marketing communications, Lay's, New Product Development
When Lay’s decided to introduce a new chip flavor in its U.S. market, it planned to turn to the crowds, …
25 Monday Mar 2013
Does Apple have the technology to make a curved glass watch, filled with smart technology? For now, there is no …
22 Friday Mar 2013
The woes of the U.S. Postal Service have been well publicized. The government service keeps losing money, even as stamp …
31 Wednesday Oct 2012
Lenovo made its reputation in China as a the provider of choice for a wealth of business accounts. For much …
20 Thursday Sep 2012
The Nexus Q, Google’s attempt to develop a product to stream media, certainly looks cool: a black orb with a …
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