To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
Tag Archives: Snapchat
For Snapchat, All Users Are Created Equal
27 Friday Jan 2017
Traditionally social networking sites work to form close relationships with famous and influential people, to help boost their membership and …
Snapchat as an Advertising and Content Platform: The Latest Experiments in Television
01 Friday Jul 2016
Tags
B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
Analyzing the Unmeasured: A Snapchat Experiment by Domino’s to Test the Channel’s Effectiveness
07 Thursday Apr 2016
Most marketing communications and advertising campaigns start with an idea, then choose the appropriate channel to share it. In a …
Truffle Pig: A New Kind of Collaboration
23 Wednesday Sep 2015
What happens when you mix a social media upstart with a well-known traditional media player and then add in some …
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