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Tag Archives: social media

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Eeek—Did that Cute Brand Just Slide Into My DMs? 

06 Thursday Nov 2025

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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brand, chat, direct, dm, inbox, messages, social media

Sliding into someone’s DMs (direct messaging) tends to have a flirty connotation, suggesting a way to connect with a stranger …

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Free Vending Machines Prompt Free Publicity, and Controversy, for Poppi

02 Tuesday Sep 2025

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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controversial, poppi, social media, soft drinks, vending machine

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For consumers who enjoy the refreshing experience of drinking carbonated beverages but seek to avoid the sugar or artificial sweeteners …

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Australia Bans Social Media for Children Younger than 16 Years

24 Tuesday Jun 2025

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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age, aus, Australia, ban, Legal, social media

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The risk and potential harms associated with excessive social media browsing—including the physical effects of engaging in substantial screen time, …

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Nature of the Beast: MrBeast Faces Criticism

20 Tuesday May 2025

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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ethics, Influencer, MrBeast, social media

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The marketing phenomenon that is MrBeast is hard to avoid; we even have discussed him previously in these abstracts (“Finding …

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A Pandemic Opportunity for Independent Chefs, Supported by Instagram

07 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Chefs, Marketing Strategy, social media

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The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …

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China’s Social Credit System

24 Wednesday Oct 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Alibaba, China, digital tracking, Social Credit System, social media, social network, technology

Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …

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Finding Not Just New Ways to Advertise, But Also New Ways to Measure the Impact of Advertising, on Social Media

08 Tuesday Nov 2016

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Social and Mobile Marketing, social media

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When users page through their Facebook feeds, rarely do they hear sound, unless they actively click to start the latest …

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The Thrill of Opening a New Toy, as Represented, and Marketed, on YouTube

25 Thursday Feb 2016

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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Mobile Marketing, social media, unboxing, YouTune

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Opening toys is fun, pure and simple. Even the most jaded consumer gets a little thrill from the first time …

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Does More Information Always Mean Better Marketing? The Social Media Challenge for Marketers

23 Friday Oct 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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Facebook, Mobile Marketing, social media, twitter

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Put simply, social media can be great for advertisers. Sites gather vast data that advertisers have never had access to …

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Pin It or Buy It: The Addition of Buy Buttons to Social Media Sites

07 Monday Sep 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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Instagram, Mobile Marketing, Multichannel Marketing, Pinterest, Retailing, social media

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After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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