A Speed Skating Shutout Becomes an Opportunity for Public Relations Gold: How Under Armour Turned a Potential Embarrassment into a Contract Extension

12 Monday May 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

olympics, Sochi, Speed Skating, Under Armour

The U.S. Olympic speed skating team arrived in Sochi with the promise of years of technology innovations literally on their …

Continue reading →