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Tag Archives: Starbucks

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McDonald’s (New?) Strategy

12 Monday Jan 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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coffee, mccafe, mcdonalds, Starbucks, strategy

McDonald’s has gone through its share of ups and downs over the decades, but in 2008, it was only one …

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A Café Latte and Paul McCartney: All at Starbucks

15 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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itunes, music, paul mccartney, Starbucks

Calling Starbucks just an innovator in the premium coffee industry is misleading; the company actually has created an entire Starbucks …

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Donuts & Coffee at Dunkin’ Donuts Expands through the U.S.

07 Monday May 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions

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coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style

Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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