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Tag Archives: Target

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Testing a New Set-Up: The Shops at Target

31 Tuesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Apple mini shops, Shops at Target, Store within a store, Target

This gallery contains 1 photo.

Target stores already sell Apple products and housewares. But to shift the way people shop in its stores, the retail …

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Trendy at Target

04 Tuesday Oct 2011

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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Tags

brands, exclusive brands, kohls, Target, trends, trendy

This gallery contains 1 photo.

Apparel and accessories accounted for 20 percent of Target’s annual sales last year. Unlike many other big box and discount …

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Missoni Blows Away Tarzhay

30 Friday Sep 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

exclusive brands, exclusive merchandie, missoni for target, nyfw, pop up store, social media, Target

This gallery contains 1 photo.

At the start of the 2011 New York Fashion Week, Missoni made a big splash in an unusual setting: It …

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Walmart: Not Really the Lowest Prices

16 Tuesday Aug 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Tags

EDLP, low prices, Packaging, Target, Walmart

Slogans only convince people when there is something substantive to back them up. Despite its long-standing reputation for everyday low …

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Target, the Warehouse Club?

13 Wednesday Jan 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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Tags

bulk, Target, volume, warehouse club

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In the low-priced retail market, Target has differentiated itself by offering trendy, fashionable merchandise. From attractive home décor to kitchen …

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Do I Deserve to Be Loved? Who’s Asking?

15 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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Tags

ethics, privacy, survey, Target

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Surveys often provide feedback about product performance, consumer likes and dislikes, and levels of satisfaction. But the companies that build …

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Wal-Mart Struggles! Will the Retailer Stay on Top?

01 Tuesday May 2007

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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Tags

competitive advantage, Target, Walmart

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Wal-Mart, the world’s largest retailer, has not been able to sustain the growth that it maintained for so many years. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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