Trading Down for Good

04 Friday Nov 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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CPG, economy, layaway, Private label, recession, trade down, Walmart

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In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …

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