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Tag Archives: Uber

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Uber’s Multipronged Effort to Regain a Positive Reputation, with Riders and Drivers

06 Monday May 2019

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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Bad Press, Reputation, Uber

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The growth of Uber has been massive and rapid, and as its current chief marketing officer notes, that level of …

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A Joint Venture that Ventures into an Autonomous Future: Uber and Volvo Work Together to Eliminate the Need for Drivers

12 Wednesday Oct 2016

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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autonomous cars, services, Uber, Volvo

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A $300 million joint venture between the driving service Uber and the car manufacturer Volvo plans to make rides a …

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What Would You Pay to Be Able to Buy? The Expanding Uses of Surge Pricing

16 Monday Nov 2015

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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OpenTable, Strategic Pricing, Surge Pricing, Uber

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When demand increases, sellers need to increase either the supply they put on the market or their prices, to balance …

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Please Sir, May I Buy Some More? The Increasing Use of Ratings of Customers, Not Just Ratings by Customers

16 Monday Mar 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior

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Tags

Airbnb, consumer behavior, Mobile Marketing, online reviews, Uber

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In a service economy, the idea that the customer is always right seemingly should be even more prevalent. Instead, the …

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Sharing Apps for Sharing Rides: An Innovative Move by United Leads to Another Debate about Uber

25 Tuesday Nov 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 07: Business-to-Business Marketing

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Tags

B2B Marketing, Mobile Marketing, Uber, United Airlines

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Passengers flying the friendly skies often need to arrange transportation on the ground when they get to their destination. In …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (80)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (242)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (104)
  • Chapter 15: Strategic Pricing Concepts (108)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (47)
  • Uncategorized (17)

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