A Move to Crow About? KFC Moves Its Corporate Headquarters to Texas

27 Tuesday May 2025

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

Tags

This gallery contains 1 photo.

The KFC Corporation has always been associated with Kentucky; its former brand name, and the designation that many consumers still …

Continue reading →

Gallery

Hold the Phone: Apple Unveils the iPhone 16e

22 Thursday May 2025

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

≈ Leave a comment

Tags

apple, Budget, iphone, price

This gallery contains 1 photo.

The introduction of a newer, upgraded consumer technology product, like the iPhone, almost invariably means the introduction of a new, …

Continue reading →

Gallery

Rave Reviews: An Animated Movie Breaks Global Box Office Records

24 Thursday Apr 2025

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing

≈ Leave a comment

Tags

animated, asia, China, film, Movie, Movies, news, success

This gallery contains 1 photo.

An animated film, telling a story inspired by a 16th-century Chinese novel, has delighted audiences worldwide and seen record sales …

Continue reading →

Gallery

Is Trial an Error? Amazon Ends the Try Before You Buy Program

11 Tuesday Mar 2025

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

≈ Leave a comment

Tags

Amazon, buy, return, trial

This gallery contains 1 photo.

Combining the functionality of in-person shopping with the ease of e-commerce, Amazon’s “Try Before You Buy” service represented substantial additional …

Continue reading →

Gallery

Is Multilevel Marketing Defunct as a Sales Model?

18 Tuesday Feb 2025

Posted by Grewal Levy Marketing in Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

change, multilevel marketing (MLM), past, present

This gallery contains 1 photo.

A friend of a friend of a friend is a phrase that perhaps best encapsulates the target market for a multilevel …

Continue reading →

Gallery

Piece of Cake: How Luxury Brands Are Luring Customers with Treats

11 Tuesday Feb 2025

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

coffee, luxury, shopping, snacks

This gallery contains 1 photo.

When it comes to luxury retail, the shopping experience can matter as much as the product. Such influences are especially …

Continue reading →

Gallery

Sneakerheads: Walmart Inks Shoe Deal with StockX

04 Tuesday Feb 2025

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

anti-trust

This gallery contains 1 photo.

Sneakers, trainers, kicks: whatever you call them, there’s a big market for running shoes these days. And Walmart plans to …

Continue reading →

Grewal Levy Marketing News

Blog Archives

A Move to Crow About? KFC Moves Its Corporate Headquarters to Texas

Hold the Phone: Apple Unveils the iPhone 16e

Rave Reviews: An Animated Movie Breaks Global Box Office Records

Is Trial an Error? Amazon Ends the Try Before You Buy Program

Is Multilevel Marketing Defunct as a Sales Model?

Piece of Cake: How Luxury Brands Are Luring Customers with Treats

Sneakerheads: Walmart Inks Shoe Deal with StockX