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A Move to Crow About? KFC Moves Its Corporate Headquarters to Texas

27 Tuesday May 2025

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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hq, KFC, move, pizzahut, texas

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The KFC Corporation has always been associated with Kentucky; its former brand name, and the designation that many consumers still …

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Hold the Phone: Apple Unveils the iPhone 16e

22 Thursday May 2025

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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apple, Budget, iphone, price

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The introduction of a newer, upgraded consumer technology product, like the iPhone, almost invariably means the introduction of a new, …

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Nature of the Beast: MrBeast Faces Criticism

20 Tuesday May 2025

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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ethics, Influencer, MrBeast, social media

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The marketing phenomenon that is MrBeast is hard to avoid; we even have discussed him previously in these abstracts (“Finding …

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Rave Reviews: An Animated Movie Breaks Global Box Office Records

24 Thursday Apr 2025

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing

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animated, asia, China, film, Movie, Movies, news, success

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An animated film, telling a story inspired by a 16th-century Chinese novel, has delighted audiences worldwide and seen record sales …

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Is Trial an Error? Amazon Ends the Try Before You Buy Program

11 Tuesday Mar 2025

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Amazon, buy, return, trial

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Combining the functionality of in-person shopping with the ease of e-commerce, Amazon’s “Try Before You Buy” service represented substantial additional …

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Is Multilevel Marketing Defunct as a Sales Model?

18 Tuesday Feb 2025

Posted by Grewal Levy Marketing in Chapter 20: Personal Selling and Sales Management

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change, multilevel marketing (MLM), past, present

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A friend of a friend of a friend is a phrase that perhaps best encapsulates the target market for a multilevel …

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Fashion Victim: U.S. Government Blocks Luxury Brand Acquisition

13 Thursday Feb 2025

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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anti-trust, court, judge

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Whether regarded as superfluous accessories or vital resources, handbags have a long and storied history, and their different versions can …

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Piece of Cake: How Luxury Brands Are Luring Customers with Treats

11 Tuesday Feb 2025

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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coffee, luxury, shopping, snacks

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When it comes to luxury retail, the shopping experience can matter as much as the product. Such influences are especially …

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Sneakerheads: Walmart Inks Shoe Deal with StockX

04 Tuesday Feb 2025

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

anti-trust

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Sneakers, trainers, kicks: whatever you call them, there’s a big market for running shoes these days. And Walmart plans to …

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Charged Up: Madrid Bans E-Scooter Rentals

30 Thursday Jan 2025

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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ban, city, scooter

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With gas prices on the rise, and the climate crisis front of mind, the future seems electric: car, bikes, and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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