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Author Archives: grewallevymarketingnews

Are Companies Responsible for the Traffic Burdens They Create?

05 Tuesday Sep 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Marketing Tidbits

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Amazon, corporate social responsibility, New York City, Traffic, Urban planning

For city planners and urban researchers, streets are critical topics. When a street lacks sidewalks and enables cars to speed through unimpeded, it undermines community structures, because pedestrians and neighbors cannot find spaces in which to interact and engage, nor can small retail shops and service providers count on walk-in traffic. In a sense then, crowded city streets are a positive feature; if parking is at a premium, more people likely walk, and narrow streets force drivers to move more slowly. But in recent years, the prevalence of Amazon (and other) delivery trucks has meant that such streets become, for notable stretches of time, completely impassable. Storefronts are blocked while drivers drops off packages, and such inconvenience could prompt potential customers to skip a visit. Furthermore, in using these roads—which represent extremely valuable resources for companies that rely on delivery offerings—Amazon and other companies essentially get a free pass. Building and maintaining roads generally gets paid for by taxes and fees obtained from parking or moving violation tickets. But corporate taxes usually do not go to local municipalities, so local customers and retailers essentially are subsidizing Amazon’s use of public resources, like roads. In addition, many cities allow big delivery companies, including Amazon but also FedEx and UPS, to pay a discounted rate for any parking tickets they accrue (if they even receive tickets). In New York City for example, these discounts amount to about $750 million—money that could fill a lot of potholes. So should companies be paying for their use of public resources, as well as for the societal damages they create for neighborhoods and communities? Or is that simply the cost of convenient delivery? 

Sources: Christopher Caldwell, “Something Has Changed on City Streets, and Amazon Is to Blame,” The New York Times, August 17, 2023

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With Anime Advertising, Brands Hope to Draw in Gen Z Consumers

31 Thursday Aug 2023

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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Acura, advertising, Anime, Gen Z, IKEA

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Storytelling is a universal human experience, though various cultures offer their own approaches and styles. It also can be deeply …

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ALDI, Y’All: When, How, and Why the German Grocery Retailer Is Expanding in the U.S. South

29 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Aldi, Expansion, Harvey's, Retailing, Winn-Dixie

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It is not as if ALDI’s plans to expand in the United States were a surprise. It had announced that …

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How Macro-Level Inflation Is Turning Some Tides in the Pizza Wars

22 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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Inflation, Papa John's, Pizza, Strategic Pricing

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As any consumer can tell you, inflation has led to rising food costs, across the board. But consumers are not …

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Dynamic (Food) Pricing as an Environmental Initiative

17 Thursday Aug 2023

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value, Uncategorized

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Dynamic Pricing, Food waste, Pricing Concepts, sustainability

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Everybody hates food waste. It creates unnecessary costs for producers, retailers, and consumers, and it has deeply detrimental impacts on …

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Nutrition Advice, Counselling—and Drugs: Expanded Offerings from Some Weight Loss Firms

15 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Noom, services, WeighWatchers

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The relatively new class of weight loss drugs, which feature semaglutide as an active ingredient, has made a massive difference …

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Shoplifting Is an Obvious Problem for Retailers, But the Harms to Others Are Just as Troublesome

10 Thursday Aug 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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Conscious Marketing, Consumer Beavior, consumer behavior, Corporate Social Reponsibility, ethics, Shoplifting, Target

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For retailers, shoplifting may have always been a concern, but the challenge also is growing disproportionately and to potentially unsustainable …

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Limiting Corporations’ Abilities to Pass On Liability

08 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Conscious Marketing, corporate social responsibility, Earplugs, ethics, Johnson & Johnson, Liability, Talcum powder

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When a company’s products cause harm, that company is liable to consumers who suffer the damages. Whether those harms include …

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Targeting Twitch Users with Branded VTubers

03 Thursday Aug 2023

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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digital marketing, Frosted Flakes, Livestream, Pizza Hut, Teenage Mutant Ninja Turtles, Twitch, VTuber

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On Twitch, livestreams often feature individual gamers playing popular titles, either on their own or with other streamers. But the …

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Let’s Go Party: The Barbie Movie as a Branding Phenomenon

01 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Uncategorized

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barbie, Barbie movie, Barbie movie marketing, Mattel, Overview of Marketing

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What is Barbie’s secret really? That is, what made “The Barbie Movie” so successful that it surpassed the $1 billion …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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