16 Tuesday Apr 2024
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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …
30 Monday Sep 2019
With its product lines of athletic and outdoor gear, Outdoor Voices seemingly competes with companies like Nike and Lululemon. But …
25 Wednesday Sep 2019
Posted in Chapter 06: Consumer Behavior
For a player of Fortnite, engaged in a “Clash Royale,” clicking to get a new skin might seem like a …
16 Monday Sep 2019
Even as scooters appear in more and more cities, the market has not been clearly defined. Consumers and potential riders …
12 Thursday Sep 2019
This abstract talks about how some groundbreaking companies are finding new ways to market their products directly to consumers, mainly …
09 Monday Sep 2019
A global, storied, popular event like the annual Wimbledon Championship already has a lot of marketing tools at its disposal. …
06 Friday Sep 2019
Let’s say you need a few things—a new belt, some laundry detergent, and a birthday present for your nephew—so you …
03 Tuesday Sep 2019
When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research
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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
27 Tuesday Aug 2019
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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …
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