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From podcasts to infomercials, glamping to motels, the retail world seems to love inventing new products, then describing them by …
Let’s Get “Phygital”: A New Form of Omnichannel Marketing
15 Thursday Aug 2024
Author Archives: Grewal Levy Marketing
Every Trick in the Book: Exploring the Success of BookTok
13 Tuesday Aug 2024
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A lot of influencer marketing comes from people engaged with topics of broad interest, like fashion, travel, cosmetics, fitness, and …
It’s the End of the World as We Know It: Monetizing the Doomsday Economy
06 Tuesday Aug 2024
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The world was supposed to end in 2020. And 2019. And 2018. And before that, 2017. There was a date …
Instant Classics: Exploring AirBnb’s New “Icons” Stays
30 Tuesday Jul 2024
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AirBnb has embraced an ethos of bigger is better in its recent introduction of a new category of unusual stays that leverage …
Lost in the Maze: Why Retailers Select Certain Store Layouts
23 Tuesday Jul 2024
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A few times a year, I plan for and undertake a serious, challenging expedition. I prepare as anyone would: a …
Bundling Up: Assessing the Efficacy of Bundling Strategies for Streaming Platforms
16 Tuesday Jul 2024
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Faced with vastly increasing numbers of streaming services, together with the ubiquitous presence of social media, conventional entertainment studios are …
State of the Art(ist): Is Luxury Fashion Good for Artists?
09 Tuesday Jul 2024
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Since the 1960s, the relationship between fine art and luxury fashion has been shifting, rearranging, and solidifying. In its present …
Lovin’ It or Hatin’ It: How McDonald’s Recovered from the Criticisms of Super Size Me
02 Tuesday Jul 2024
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The documentary Super Size Me, released 20 years ago, highlighted the health implications of fast food. The late Morgan Spurlock (1970–2024) …
Leveling the Playing Field: The Rise of Female Sports Fans in South Korea
25 Tuesday Jun 2024
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In football (soccer) stadiums across the United States, England, and Australia, female sports fans take up as little as one-quarter …
Canary in the Data Mine: The Ethics of Sharing Automobile Data
18 Tuesday Jun 2024
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