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Category Archives: Chapter 02: Developing Marketing Strategies

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Must See TV: Streaming Services as a Replacement for Cable Television

04 Tuesday Jun 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 13: Services: The Intangible Product

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bundle, netflix, Streaming

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Consumers have lost a collective understanding of time. In the past 15 years—since the arrival of streaming services—what we watch …

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The Canadian Tuxedo: If Consumers Are Willing, Levi’s Is Ready 

30 Tuesday Apr 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing

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denim, jeans, levi's, store design, store layout

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The Canadian tuxedo refers to the risky but sometimes fabulous fashion choice to put denim on top of denim. Not …

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Using AI to Elevate Digital Branding: A Novel Partnership Between adidas and Moncler 

23 Tuesday Apr 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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adidas, AI, Artificial Intelligence, moncler

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In many of its more recent collaborations (e.g., its controversial partnership with Kanye “Ye” West on the Yeezy line), adidas …

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The Latest Developments in Krispy Kreme’s Efforts to Get You Your Daily Glazed

16 Tuesday Apr 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing

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Donuts, Krispy Kreme, McDonald's, partnership

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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …

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Costco’s Appeal Is as Good as Gold—Literally

13 Tuesday Feb 2024

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Costco, gold, marketing

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How can a company known for its $1.50 hotdogs also make a mark by selling gold bars? For Costco, the …

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Taking the Community Barbershop on the Road and Online: The Elite Cadre of Influencer Barbers

13 Tuesday Jun 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Barber, Influencer, Lionel Harris, Marcus Harvey, services, Social and Mobile Marketing, Vince Garcia

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For generations, the local barbershop has been a site of community and camaraderie, particularly for Black men, as depicted in …

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Making Sure that the Classics Stay in Style—or At Least in Print

08 Thursday Jun 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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books, marketing, Open Road, Re-Discovery Lit

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Classic writing transcends time. Novels written centuries ago still have resonance for readers; memoirs can provide compelling insights into how …

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Anti-Social Media: Lush and Some Other Companies Quit Facebook—Maybe for Good?

18 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Uncategorized

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In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …

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Do You Know What Sage Is? Let’s Hope So, Given What It Has Spent on Marketing

16 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 18: Integrated Marketing Communications

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b2b, Business-to-business, marketing, Sage

In April, the British integrated accounting, payroll, and payment systems company Sage refreshed its brand to reflect its new purpose …

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Productivity Tracker Notion Wants to Reach You When You’re Not at Home

14 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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advertising, Notion, OOH, Out of home

Have you heard of the productivity tracker Notion? If not, maybe it’s because you haven’t been spending enough time online—which, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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