During a recent two-day training camp, held high in the Colorado mountains, Under Armour invited 35 athletes to prove their …
Are We Still Having Fun? Under Armour’s Grueling Advertising Campaign for Runners
18 Tuesday Oct 2016
Category Archives: Chapter 03: Social and Mobile Marketing
Filling Up Facebook Live by Purchasing Content from Internet Sensations
30 Tuesday Aug 2016
The Facebook Live offering is just what its name promises: Rather than posting prefilmed, edited, or professionally produced videos on …
When Getting It Right Isn’t Quite as Fun as Getting It Wrong: The Starbucks Ordering App and the Names on Cups
05 Tuesday Jul 2016
When Starbucks introduced its mobile ordering app, there was lots of commentary about what it meant for consumers. They could …
Snapchat as an Advertising and Content Platform: The Latest Experiments in Television
01 Friday Jul 2016
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B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
Consumers as Advertising Creatives: Leveraging Customer Videos as Marketing Tools
13 Wednesday Apr 2016
For those who have always wanted to star in a major advertising campaign, but are not quite willing to give …
The Thrill of Opening a New Toy, as Represented, and Marketed, on YouTube
25 Thursday Feb 2016
Opening toys is fun, pure and simple. Even the most jaded consumer gets a little thrill from the first time …
Does More Information Always Mean Better Marketing? The Social Media Challenge for Marketers
23 Friday Oct 2015
Put simply, social media can be great for advertisers. Sites gather vast data that advertisers have never had access to …
What Comes Around: Just as Digital Has Pushed Out Traditional, Mobile Is Pushing Out Digital Advertising
25 Friday Sep 2015
The signs of the growth of mobile advertising, at the expense of digital forms, have long been evident. But the …
The Most Powerful and Appealing Target Market Might Be … Your Mom?
17 Thursday Sep 2015
Tags
There are a lot of moms out there. And in a breathtakingly clever way, Disney has figured out a way …
Pin It or Buy It: The Addition of Buy Buttons to Social Media Sites
07 Monday Sep 2015
After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …
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