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Apple enjoys a reputation as a savvy business operator. But in the complex, challenging context of China, it might have …
Apple’s Worldwide Trademark? Not So Fast, iPad
08 Thursday Mar 2012
Category Archives: Chapter 11: Product Branding and Packaging Decisions
Department Stores: The Latest Hot Restaurant
07 Wednesday Mar 2012
In the past, many department stores featured a coffee counter or soda fountain, where shoppers could rest their feet and …
Tide Innovates in a New Place: The Laundry Room
05 Monday Mar 2012
Posted in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value
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Customers are ready! Proctor & Gamble is confident that consumers will embrace a new innovation in laundry detergent—even though previous …
Movies Migrate from the TV to the (You)Tube
03 Saturday Mar 2012
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …
Tricks in Retailing
20 Monday Feb 2012
Martin Lindstrom recently introduced a new book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. …
Mobile Technology that is Useful
17 Friday Feb 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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The proliferation of mobile and smartphone technologies has provided retailers with a unique opportunity to connect with customers. However, a …
What Can Social Media do for You?
15 Wednesday Feb 2012
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The usage of social media as a word-of- mouth catalyst lets consumers take control of some (or all) of the …
Constructing New Toys to Appeal to Girls
11 Saturday Feb 2012
When LEGOs first arrived on the toy market in 1958, they were designed to appeal to all children, with their …
How Freestyle Works for Everyone
08 Wednesday Feb 2012
Coca-Cola may never totally outlive its failed New Coke product introduction, but its latest innovation, the Freestyle machine, seems like …
A New Position in the Super Bowl: Chief Chocolate Officer
03 Friday Feb 2012
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The 46th Super Bowl, featuring the New England Patriots and the New York Giants, is right around the corner. But …
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