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Category Archives: Chapter 15: Strategic Pricing Concepts

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Getting Your Chocolate Fix Might Be Getting More Expensive: Accusations of Price Fixing by Nestlé and Mars

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Canada, Hershey's, Marketing Ethics, mars, Nestle, Price Fixing, pricing, Strategic Pricing

According to Canada’s official Competition Bureau, long-time rivals Mars (maker of such candies as M&Ms, Snickers, and the Dove line …

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Setting Goals for the Future: China’s Aims and Plans to Dominate in Electronics Sectors

15 Friday Feb 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 15: Strategic Pricing Concepts

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B2B Marketing, China, Electronics, global marketing, marketing

As China’s economy continues its move toward market-based competition, some elements remain under the control of the central government. Thus, …

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Keeping the Cable Cord Intact Through Pricing Appeals

26 Saturday Jan 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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cable, marketing, pricing, services, television

For many modern consumers, the only cable they want to worry about is the one that connects their wireless router …

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The Mobile Bridge: Using QR Codes More Effectively

14 Wednesday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

≈ 1 Comment

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consumer behavior, marketing, QR Codes

In the early days of electronic marketing, manufacturers or retailers would e-mail promotional messages to customers. These e-mails embedded links …

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The Costs of Waxing: Price Discrimination or Fair Determination of Pricing?

16 Thursday Aug 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts

≈ 2 Comments

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ethics, gender discrimination, marketing, New York, price discrimination, pricing, salon

New York City has a strict law against gender-pricing discrimination, but a man and a woman visiting a salon for …

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Customers Love Their Coupons

10 Thursday May 2012

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ 1 Comment

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coupons, everyday low price strategy, high low pricing strategy, Macy's

A widespread assumption is that customers, interested in convenience, do not want to haggle over the price. That’s why so …

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Even Amazon’s Loyalty Program Loses Money

15 Thursday Mar 2012

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Amazon  is  investing  heavily  in  its  Amazon  Prime  customer   loyalty  program. Prime  is  so important  to  Amazon  that   …

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The Glitter of Internet Streaming

09 Friday Mar 2012

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

≈ 3 Comments

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Comcast Xfinity, Internet Streaming, netflix

Netflix has 21 million subscribers to its Internet streaming service for $7.99 per month. Time Warner’s HBO has 28 million. …

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Luxury Is Booming in the Most Unexpected Places

06 Tuesday Mar 2012

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

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global marketing, luxury, PPR

Many luxury good makers are experiencing sales surges. For example, LVMH enjoyed a 20 percent sales increase in the last …

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Sprinting into the Chinese Market

03 Saturday Mar 2012

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

≈ 2 Comments

Tags

adidas, china market, NEO, Nike, Sporty casual

The battleground between adidas, the world’s second largest seller of sporting goods, and Nike, its larger rival, is moving into …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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