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The Canadian tuxedo refers to the risky but sometimes fabulous fashion choice to put denim on top of denim. Not …
The Canadian Tuxedo: If Consumers Are Willing, Levi’s Is Ready
30 Tuesday Apr 2024
Category Archives: Chapter 17: Retailing and Multichannel Marketing
Using AI to Elevate Digital Branding: A Novel Partnership Between adidas and Moncler
23 Tuesday Apr 2024
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In many of its more recent collaborations (e.g., its controversial partnership with Kanye “Ye” West on the Yeezy line), adidas …
The Latest Developments in Krispy Kreme’s Efforts to Get You Your Daily Glazed
16 Tuesday Apr 2024
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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …
Using AI to Navigate the Rock and Hard Place of Retail Returns
04 Thursday Apr 2024
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Talk about being stuck between the Scylla and Charybdis. Retailers love it when shoppers buy more; it’s a central goal …
Do Consumers Really Want Grocery Delivery? If They Do, Amazon Is Determined to Make It Happen
23 Tuesday Jan 2024
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Ideas, innovations, and experiments for effective grocery delivery have been cropping up for decades at this point. The conventional wisdom …
Once the Technology of the Future, Self-Checkout Is Becoming a Burden of the Past
09 Tuesday Jan 2024
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Most of the time, these abstracts refer to how retailers are experimenting with and implementing exciting, cutting-edge technology to transform …
Giving Advertisers Insights into In-Store Behaviors: How Sam’s Club Is Taking Omnichannel to New Levels
10 Tuesday Oct 2023
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Analytics, Marketing Research, Member Access Platform, Retailing and Omnichannel Marketing, Sam's Club
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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …
ALDI, Y’All: When, How, and Why the German Grocery Retailer Is Expanding in the U.S. South
29 Tuesday Aug 2023
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It is not as if ALDI’s plans to expand in the United States were a surprise. It had announced that …
Walmart Wants to Look More Like Target, While Target Wants to Look Bigger
01 Monday May 2023
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Whether you stop by your local Target or nearby Walmart in the near future, things might look different. Both retailers …
Barnes & Noble Is Using an Indie Model to Thrive and Grow
27 Thursday Apr 2023
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We’re about to say something that many actors in the book retailing sector would have been shocked to hear, not …
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