• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Category Archives: Chapter 18: Integrated Marketing Communications

Gallery

A New Day for Netflix, and its Advertisers

30 Friday Sep 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ 7 Comments

Tags

advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube

For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …

Continue reading →

The Future of Mobile Retailing

29 Thursday Sep 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet

Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit

Gallery

Game On at Google+

06 Tuesday Sep 2011

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

Facebook, Google +, social gaming

Google’s new social network, Google+, only launched a few weeks ago, but it already is affecting the social media and …

Continue reading →

Gallery

Selling Online in China

20 Saturday Aug 2011

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 18: Integrated Marketing Communications

≈ 2 Comments

Tags

China, Taobao

Taobao was started in 2003 as a customer-to-customer website.  The company has quickly grown into one of China’s top retailers …

Continue reading →

Gallery

Shopping on TV or YouTube or iPad

27 Wednesday Jul 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

The format for home shopping networks like HSN and QVC has remained the same for years: products loaded with kitsch, …

Continue reading →

Gallery

Amazon’s Unique Online Service

05 Tuesday Jul 2011

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

You may be surprised to discover just how much an Amazon.com customer is really worth to the company. Amazon.com also …

Continue reading →

Gallery

The Beauty of Multichannel Shoppers

05 Tuesday Jul 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

By integrating their websites with their brick-and-mortar stores, retailers such as Best Buy and Walmart enable customers to pick up …

Continue reading →

Gallery

Mobile Apps Meet the Physical World

05 Tuesday Jul 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Mobile applications that drive customers into the stores have great value for retailers. But simple gimmicks cannot hold consumers’ attention …

Continue reading →

Gallery

Check-ins & Facebook Photos can be Dangerous

05 Tuesday Jul 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

The rise of social media has been a boon for many marketers: When consumers “like” a brand on Facebook, tweet …

Continue reading →

Gallery

How to Use LinkedIn

05 Tuesday Jul 2011

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

≈ 1 Comment

LinkedIn, the social media site for business professionals. Launched in 2003, the site has been attracting roughly 1 million members …

Continue reading →

← Older posts
Newer posts →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 353,793 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

Tags

advertising AI Amazon Analytics apple Artificial Intelligence B2B Marketing brand branding China coca cola Conscious Marketing consumer behavior data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Subscribe Subscribed
    • Grewal Levy Marketing News
    • Join 546 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...