Tags
advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
30 Friday Sep 2011
Posted in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Tags
advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
29 Thursday Sep 2011
Tags
google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet
Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit
06 Tuesday Sep 2011
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Google’s new social network, Google+, only launched a few weeks ago, but it already is affecting the social media and …
20 Saturday Aug 2011
Taobao was started in 2003 as a customer-to-customer website. The company has quickly grown into one of China’s top retailers …
27 Wednesday Jul 2011
The format for home shopping networks like HSN and QVC has remained the same for years: products loaded with kitsch, …
05 Tuesday Jul 2011
You may be surprised to discover just how much an Amazon.com customer is really worth to the company. Amazon.com also …
05 Tuesday Jul 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
By integrating their websites with their brick-and-mortar stores, retailers such as Best Buy and Walmart enable customers to pick up …
05 Tuesday Jul 2011
Mobile applications that drive customers into the stores have great value for retailers. But simple gimmicks cannot hold consumers’ attention …
05 Tuesday Jul 2011
The rise of social media has been a boon for many marketers: When consumers “like” a brand on Facebook, tweet …
05 Tuesday Jul 2011
LinkedIn, the social media site for business professionals. Launched in 2003, the site has been attracting roughly 1 million members …