Tumblr, a social blogging platform, encourages users to share all sorts of media and types of communication—text, videos, songs, quotes, …
Building a Business without Ads: The Tumblr Model
16 Wednesday May 2012
Category Archives: Chapter 18: Integrated Marketing Communications
Eight Great Examples of Retail Uses of Mobile Technologies
08 Tuesday May 2012
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The promise of mobile technologies keeps growing, tantalizing retailers with the possibility of turning consumers with smartphones into loyal, high-share, …
The Gap’s Digital Roots
07 Monday May 2012
The future, according to the CEO of The Gap, isn’t about digital. It’s about finding a purpose—a drive that has …
What 2012 Will Look Like
17 Saturday Mar 2012
Here are some of Stores Magazine’s predictions for 2012: By 2015, there are expected to be more mobile Internet users …
Even Amazon’s Loyalty Program Loses Money
15 Thursday Mar 2012
Amazon is investing heavily in its Amazon Prime customer loyalty program. Prime is so important to Amazon that …
Company’s Twitter Strategies
12 Monday Mar 2012
Even companies who once resisted social media are now realizing that Twitter is an important marketing channel, especially for reaching …
Movies Migrate from the TV to the (You)Tube
03 Saturday Mar 2012
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …
Mobile Technology that is Useful
17 Friday Feb 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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The proliferation of mobile and smartphone technologies has provided retailers with a unique opportunity to connect with customers. However, a …
What Can Social Media do for You?
15 Wednesday Feb 2012
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The usage of social media as a word-of- mouth catalyst lets consumers take control of some (or all) of the …
Pivoting from Failure to Success
06 Monday Feb 2012
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New product ideas and entrepreneurial start-ups are famous for their massive failure rates. In the high-tech industry, startups are taking …
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