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An old joke asks, “How can you tell a lawyer is lying?” The punchline, “They’re moving their lips,” relies on …
What’s an Advertiser to Do When Billboards Get Defaced? Profit Off It, Of Course
12 Thursday Oct 2023
Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions
With Anime Advertising, Brands Hope to Draw in Gen Z Consumers
31 Thursday Aug 2023
New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?
11 Tuesday Jul 2023
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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …
Remixing Condiment Choices: Kraft Heinz’s Latest Dispenser Innovation
06 Thursday Jul 2023
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At the ballpark, what do you want on your hotdog? A little mustard and relish? Or are you a strictly …
Is “Energy Drink” a Marketing Term or a Claim that Demands Regulation?
04 Tuesday Jul 2023
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advertising, Bang Energy, energy drinks, Prime Energy, Product Branding and Packaging, Public Relations, Red Bull, Sales Promotions
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What is an energy drink—that is, how would you define it? Is your definition the same as your friends’? How …
Productivity Tracker Notion Wants to Reach You When You’re Not at Home
14 Tuesday Feb 2023
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Have you heard of the productivity tracker Notion? If not, maybe it’s because you haven’t been spending enough time online—which, …
Uber Eats Put out a Halloween Film that’s Scarily Good
09 Thursday Feb 2023
For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …
It’s a Big One: Electric Vehicle Startup Rivian Recalls Nearly Every Vehicle It Has Ever Made
21 Wednesday Dec 2022
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A year ago, the electric vehicle startup Rivian was celebrated as an industry “darling” and the next big competitor to …
Can Ads Save Netflix?
05 Tuesday Jul 2022
The end of the COVID-19 pandemic (or at least its transformation into something that we just sort of live with) …
These Commercials Won the Super Bowl, 2022 Edition
05 Tuesday Apr 2022
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It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …
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