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Everybody hates food waste. It creates unnecessary costs for producers, retailers, and consumers, and it has deeply detrimental impacts on …
Dynamic (Food) Pricing as an Environmental Initiative
17 Thursday Aug 2023
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Let’s Go Party: The Barbie Movie as a Branding Phenomenon
01 Tuesday Aug 2023
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What is Barbie’s secret really? That is, what made “The Barbie Movie” so successful that it surpassed the $1 billion …
Red Bull Goes Global… Literally
09 Thursday Mar 2023
Posted in Chapter 08: Global Marketing, Uncategorized
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In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …
Why Are There So Relatively Few Vegan Options in U.S. Fast Food Restaurants?
07 Tuesday Mar 2023
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In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …
Independent Bookstores Find Renewed Success After the Pandemic
04 Saturday Mar 2023
Posted in Chapter 06: Consumer Behavior, Uncategorized
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In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …
Here’s Why Hotels Want to Spy on You
02 Thursday Mar 2023
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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …
TikTok Social Listening: Chasing Virality
28 Tuesday Feb 2023
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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
IKEA is Becoming Circular: How Companies Are Extending Product Lifespans
25 Saturday Feb 2023
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
Trusting Environmentally Safe Marketing Claims Remains Unsafe for Consumers
23 Thursday Feb 2023
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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …
A.I.-Generated Art Isn’t Just for Selfies
21 Tuesday Feb 2023
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Scrolling through social media, you may have noticed that your followers page has begun to look like a list of …
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