08 Tuesday Aug 2023
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Conscious Marketing, corporate social responsibility, Earplugs, ethics, Johnson & Johnson, Liability, Talcum powder
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When a company’s products cause harm, that company is liable to consumers who suffer the damages. Whether those harms include …
03 Thursday Aug 2023
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digital marketing, Frosted Flakes, Livestream, Pizza Hut, Teenage Mutant Ninja Turtles, Twitch, VTuber
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On Twitch, livestreams often feature individual gamers playing popular titles, either on their own or with other streamers. But the …
01 Tuesday Aug 2023
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What is Barbie’s secret really? That is, what made “The Barbie Movie” so successful that it surpassed the $1 billion …
25 Tuesday Jul 2023
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Confronted with the growing ubiquity of tablet checkout screens that prompt suggested tip amounts, at coffee shops, retail stores, hair salons, and so forth, U.S. consumers are rejecting the hint. Arguably due to their “tipping fatigue,” people have indicated their decreased willingness to tip at all, even in conventional settings like deliveries and sit-down restaurants. Whereas a few years back, an estimated 77 percent of diners tipped every time they ate at a full-service restaurant, a recent survey indicates that only 65 percent do so now. Yet among those consumers who do tip, the amounts they leave have grown larger; the median tip for restaurant servers generally ranges around 20 percent, higher than it was in the past. Demographics have some effect on these trends too: Men and younger adults tend tip less frequently. But when they do tip, they throw down an impressive amount. Furthermore, attitudes toward tipping as a norm continue to grow less positive, with an estimated one-third of adults asserting that the practice simply has grown out of control. It shows no signs of stopping though; consumers must continue to decide how to react when a service provider turns that tablet around and waits expectantly to see which button they click.
Sources: Jared Mitovich, “Fewer Americans Are Tipping, Bankrate Survey Finds,” Yahoo Finance, June 8, 2023
20 Thursday Jul 2023
Seeking to leverage the latest technology in its advertising, McDonald’s in Brazil submitted a simple question to ChatGPT: “What is the most iconic burger in the world?” The chatbot quickly produced the response that the burger chain wanted, noting that the Big Mac emerged as the most globally recognized name in fast-food hamburgers. So pleased were the marketing professionals with this response, they added the response to billboards that appeared in bus stops and other public places. But the campaign prompted Burger King to wonder what would happen if they phrased the request differently. Entering the ChatGPT thread about the most iconic burger, Burger Kind posed the query: “And which is the biggest?” Here, the AI identified Burger King’s Whopper in top place. With this AI-provided ammunition, Burger King placed its own advertising next to each of the McDonald’s billboards, using similar colors and font. Thus, the McDonald’s claim to iconicity is immediately countered by Burger King’s claim to size. ChatGPT is designed and claims to be objective, of course, but as this simple competition shows, advertisers could make widely divergent claims of superiority on the basis of its responses.
Sources: Amy Houston, “Ad of the Day: Burger King Responds to McDonald’s ChatGPT Taunt,” The Drum, June 8, 2023; Beatrice Nolan, “Burger King Claps Back at McDonald’s with its Own ChatGPT Ad After the Chatbot Calls the Big Mac the Most Iconic Burger,” Business Insider, June 9, 2023
18 Tuesday Jul 2023
Posted in Chapter 16: Supply Chain Management
How do we define a public health crisis? Some of them are obvious, as the COVID-19 pandemic taught the world. …
13 Thursday Jul 2023
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A long-standing recommendation from trade books and popular press articles, as well as reality television, is that top management of …
11 Tuesday Jul 2023
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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …
06 Thursday Jul 2023
At the ballpark, what do you want on your hotdog? A little mustard and relish? Or are you a strictly …
04 Tuesday Jul 2023
Tags
advertising, Bang Energy, energy drinks, Prime Energy, Product Branding and Packaging, Public Relations, Red Bull, Sales Promotions
What is an energy drink—that is, how would you define it? Is your definition the same as your friends’? How …
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