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When the Disney corporation purchased all the intellectual property and rights associated with Star Wars, it naturally wanted to make …
Disney World’s Galactic Starcruiser Crashes and Burns
29 Thursday Jun 2023
A Novel Navigation App for Consumers with Visual Impairment
27 Tuesday Jun 2023
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By leveraging and integrating cutting-edge technology with relatively simple graphics, companies in a variety of sectors are making it easier …
Diversifying the Bridal Dress Buying Experience
22 Thursday Jun 2023
Posted in Chapter 06: Consumer Behavior
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Just as many conventional wedding traditions have fallen out of popularity (does anyone still do garter tosses?), so has the …
Diversity and Representation by Barbie
20 Tuesday Jun 2023
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Over her long history, Barbie has seen some ups and downs. Immensely popular when she was first introduced in 1959, …
Donate It, Burn It, Sell It? The Ethical Dilemma Facing adidas
15 Thursday Jun 2023
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On this blog, we previously discussed what brands can and should do when one of their endorsers engages in activities …
Taking the Community Barbershop on the Road and Online: The Elite Cadre of Influencer Barbers
13 Tuesday Jun 2023
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Barber, Influencer, Lionel Harris, Marcus Harvey, services, Social and Mobile Marketing, Vince Garcia
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For generations, the local barbershop has been a site of community and camaraderie, particularly for Black men, as depicted in …
Making Sure that the Classics Stay in Style—or At Least in Print
08 Thursday Jun 2023
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Classic writing transcends time. Novels written centuries ago still have resonance for readers; memoirs can provide compelling insights into how …
Finding and Defining Value on YouTube: A Marketing Perspective
06 Tuesday Jun 2023
Posted in Chapter 01: Overview of Marketing
When you, along with 150 million other subscribers, watch a Jimmy Donaldson video—sorry, we mean a MrBeast stunt—you are helping …
Marketing Tidbit: Don’t Like the Replacement Items in Your Grocery Delivery Orders? Instacart Has a Solution
11 Thursday May 2023
A major inconvenience for online grocery consumers occurs when the products they want and need are out of stock at …
Marketing Tidbit: Vinyl Records Are Making a Comeback
08 Monday May 2023
2022 was a record year for records. For the first time since 1987, people bought more vinyl records than compact …
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