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Finding the Next Generation of Great Retail CEOs: Is It You?

04 Thursday May 2023

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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CEO, Personal Selling, Retail, sales management

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What qualifications does the chief executive officer (CEO) of a retail firm need? Well to start, they have to be …

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Walmart Wants to Look More Like Target, While Target Wants to Look Bigger

01 Monday May 2023

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Multichannel Marketing, Retailing, store layout, Target, Walmart

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Whether you stop by your local Target or nearby Walmart in the near future, things might look different. Both retailers …

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Barnes & Noble Is Using an Indie Model to Thrive and Grow

27 Thursday Apr 2023

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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barnes & noble, Bookstore, Indie, Multichannel Marketing, Retailing

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We’re about to say something that many actors in the book retailing sector would have been shocked to hear, not …

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AI Will Transform Manufacturing—with Humans’ Help

24 Monday Apr 2023

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Artificial Intelligence, manufacturing, Supply Chain Management

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It’s not that AI is going to take over all conceivable jobs in manufacturing, necessarily. Experts think instead that AI-enabled …

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Can Warmer Ice Cream Make a Dent in Climate Change?

20 Thursday Apr 2023

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Climate Change, Developing New Products, Ice Cream, Unilever

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In most bodegas and small grocery stores, customers can find a small freezer chest, stocked full of their favorite frozen …

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How this DTC Beauty Company Got HUGE

17 Monday Apr 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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Direct-to-consumer, DTC, global marketing, MyGlamm

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MyGlamm might be the biggest beauty company you’ve never heard of (if you don’t shop in India). The company was …

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Supermarkets Know You Want Cheap Food

14 Friday Apr 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, Groceries, Inflation, supermarket

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Groceries have gotten expensive. As of March 2023, food prices were up 8.5 percent compared with a year earlier, per …

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Some Nonprofits Are Frowning Now: The End of the AmazonSmile Initiative

11 Tuesday Apr 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Amazon, Amazon Smile, Marketing Ethics

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Passive charity initiatives are easy and appealing to consumers. Simply by buying a particular product, visiting a restaurant on a …

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The Super Surprising Way Hootsuite Is Building Brand Awareness

06 Thursday Apr 2023

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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GIFs, Giphy, Hootsuite, Social and Mobile Marketing

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There are some new but still tried-and-true ways to build brand awareness—like through digital advertising or partnerships with influencers. There …

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Productivity Influencers Are Raking It in

03 Monday Apr 2023

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Excel, Influencers, Productivity, Social and Mobile Marketing

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For most people, there’s just about nothing more boring than an Excel spreadsheet. But the productivity influencer Miss Excel would …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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