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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: advertiser sponsored

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Simulated Racing Already Offered Gaming Appeal, and then COVID-19 Pushed It Over the Finish Line

01 Thursday Apr 2021

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertiser sponsored, Developing New Products, racing, video games

The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …

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A New Day for Netflix, and its Advertisers

30 Friday Sep 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube

For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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