The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear
06 Thursday Sep 2018
Tag Archives: advertising
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results
06 Tuesday Feb 2018
Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
Citing a More Distant Past to Help Consumers Forget Recent Events: Volkswagen’s Nostalgic Advertising Campaign
14 Thursday Dec 2017
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The history of Volkswagen (VW) features notable images and events, both positive and negative. Although its image and brand personality …
“Dadvertising”: Using Revised Views of Masculinity to Market to Men
09 Wednesday Aug 2017
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …
Travel Agents or Marketing Firms? The Successful Approach of Booking Sites
26 Wednesday Jul 2017
Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
The Pepsi Challenge: How Did Such a Tone-Deaf Advertisement Ever Get Approved?
13 Tuesday Jun 2017
Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
20th Century Fox Needs a “Cure” for the Headache Caused by Its Fake News Campaign
28 Friday Apr 2017
Marketing campaigns are often designed to push boundaries and generate a buzz, but a recent marketing campaign that embraced the …
New Audits for Google’s YouTube Keeps Advertisers Happy
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
Advertising Industry “Likes” Changes Coming to Facebook
14 Friday Apr 2017
Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
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