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Tag Archives: blackberry

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BlackBerry: Once a Device Maker, Now a Funny Cybersecurity Firm

03 Monday Feb 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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blackberry, cybersecurity, Developing New Products, humor

Once a favorite of corporate actors, BlackBerry phones and mobile devices were essentially run out of the market by the …

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Shifting the Supply Chain to Respond to Sales Slumps: Seeking Profits for BlackBerry, Business for Foxconn

12 Saturday Jul 2014

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management

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blackberry, Foxconn, supply chain

In an alliance that seems destined to adjust their images, practices, and approaches, BlackBerry has moved production of its new …

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Phone Wars

07 Friday Aug 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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blackberry, iphone, mobile, mobile phone, nokia, smartphone

The year is 2005. Nokia is the world’s biggest cell phone maker and has just launched the N series, which …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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