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When the American car industry dominated the world, as was the case for most of the twentieth century, Detroit staked …
Detroit Jinhua, the Carmaking Capitol of the World
09 Thursday Oct 2025
Tag Archives: China
Rave Reviews: An Animated Movie Breaks Global Box Office Records
24 Thursday Apr 2025
Posted in Chapter 08: Global Marketing
Turning Up the Heat: Haidilao Expands Overseas
17 Tuesday Dec 2024
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When the days grow shorter and the weather turns cold, soups and stews seem to be a staple in every …
Homegrown Chinese Fast-Food Chains Go Toe-to-Toe with Western Behemoths
29 Tuesday Oct 2024
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Western fast-food chains once dominated the casual dining landscape in China. The opening of a KFC in a Chinese city …
Amazon Set to Counter Temu and Shein with its Own Fast-Fashion Service
17 Thursday Oct 2024
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Amazon is set to launch a new service that focuses on shipping low-cost fashion wear, household goods, and other products …
Playing the Global Field to Find a Stable Source of Toys
05 Tuesday Mar 2024
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Multiple global trends drive manufacturers’ choices about where they want to locate their plants. In recent years, the challenges of …
Seeking a New Trade Status in Vietnam in Light of Shifting Global Trade Coalitions
26 Tuesday Sep 2023
Posted in Chapter 08: Global Marketing
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For Baby Boomers, mention of Vietnam tends to evoke negative perceptions, linked to the conflict that the United States remained …
The Pursuit of Common Prosperity in China and its Implications for Alibaba
29 Monday Nov 2021
Posted in Chapter 08: Global Marketing
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Like a lot of holidays, Singles Day was created as a marketing stunt: On November 11 (or 11/11, such that …
Luxury Watches in China: Even Traditional Markets Cannot Remain Static When Global Changes Hit
09 Friday Apr 2021
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The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …
A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan
08 Thursday Oct 2020
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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
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