26 Thursday Nov 2015
Posted in Chapter 06: Consumer Behavior
Which is worse for you, sugar or high fructose corn syrup? In decades past, consumers sought to reduce the amount …
12 Monday Oct 2015
When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …
01 Thursday Oct 2015
Posted in Chapter 06: Consumer Behavior
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Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …
24 Friday Jul 2015
At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …
11 Thursday Jun 2015
Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …
06 Wednesday May 2015
For many years, China has strongly encouraged or mandated that families may have only one child each. The results of …
20 Friday Mar 2015
Some of the same information that enables EHarmony, the online dating service, to connect romantic partners is exactly the same …
16 Monday Mar 2015
In a service economy, the idea that the customer is always right seemingly should be even more prevalent. Instead, the …
03 Tuesday Mar 2015
Taxes may be among the few certainties in life, but they usually are not considered one of the more fun …
19 Thursday Feb 2015
In twentieth-century U.S. households, Formica ruled. The laminate material—made by layers of paper dipped in resin and heated to very …
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