All companies want loyal customers. But are loyal customers really the most profitable customers? If a customer is loyal because …
The Profitable versus the Loyal
30 Tuesday Jun 2009
Tag Archives: data
Inducing Loyal Loyalty Card Use
11 Thursday Jun 2009
Tags
Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …
Kroger Focuses Coupons for Loyalty
08 Thursday Jan 2009
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data, data analytics, kroger, loyalty, loyalty card, points, rewards
When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …
Grewal Levy Marketing News 