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The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …
A Lipstick Option for Those Who Dream of a Hermes Bag
03 Tuesday Mar 2020
Tag Archives: Developing New Products
BlackBerry: Once a Device Maker, Now a Funny Cybersecurity Firm
03 Monday Feb 2020
Posted in Chapter 12: Developing New Products
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Once a favorite of corporate actors, BlackBerry phones and mobile devices were essentially run out of the market by the …
The Power of a Handwritten Letter on Construction Paper: How Young Girls Are Making Their Consumption Demands Known and Thereby Changing Product Markets
14 Tuesday Jan 2020
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In a telling scene in an old episode of The Simpsons, young Lisa complains, “It’s awful being a kid. No …
New Services Make It Easy to Adopt an ‘Instagram Style’
10 Wednesday Oct 2018
Posted in Chapter 12: Developing New Products
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Instagram fashion influencers have cultivated their own “Instagram Style” of constantly evolving cult fashion items that quickly become must-have (and …
Chipotle Makes Changes to Appeal to Customers Hungry for Something New
10 Monday Sep 2018
Posted in Chapter 12: Developing New Products
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Chipotle’s new Chief Executive is whipping up change in the kitchen of the fast-casual restaurant. Chipotle’s deliberately limited menu will …
Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences
30 Thursday Nov 2017
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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …
How GE’s FirstBuild Is Redefining Innovation and Agility
18 Monday Sep 2017
Posted in Chapter 12: Developing New Products
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On the campus of University of Louisville sits a building that houses FirstBuild, the independent innovation arm of General Electric …
The Most Anticipated Sequel of the Year (for Toy Retailers)
20 Thursday Apr 2017
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …
Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.
21 Tuesday Mar 2017
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Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …
To Get People to Try a New Product, Goodness Knows Encourages Them to Try Something Else New
09 Monday Jan 2017
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Convincing people to give a new product a try is nearly always difficult, especially in a crowded product market, such …
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