A Direct Link to Snacks: PepsiCo’s PantryShop.com and Snacks.com Experiment

26 Friday Jun 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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e-commerce, pepsiCo, Supply Chain Management

For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …

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The Kids Are Marketing All Right: Recycling and Selling on E-Commerce Platforms

12 Friday May 2017

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management

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Channel Management, e-commerce, Overview of Marketing, Recycling

Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …

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Alice Takes Care of Everyone

07 Wednesday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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alice, CPG, e-commerce, online, p&g

The name is meant to evoke a responsible household manager, someone who never lets you run out of toilet paper. …

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Product Placement on HSN

28 Monday Sep 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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e-commerce, hsn, mobile commerce, product placement, tv advertising

If a network’s entire programming menu features commercial messages, it can be hard to work in traditional ads, so HSN, …

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