Lovin’ It or Hatin’ It: How McDonald’s Recovered from the Criticisms of Super Size Me

02 Tuesday Jul 2024

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branding, healthy, image, McDonald's

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The documentary Super Size Me, released 20 years ago, highlighted the health implications of fast food. The late Morgan Spurlock (1970–2024) …

Taking the Temperature of Consumers and the Consumer Market: Clorox and Smart Thermometers

27 Tuesday Nov 2018

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clorox, healthy, Kinsa, technology, Thermometers

An innovative new thermometer links with an app, allowing consumers to track their temperature data easily over time. Such an …

29 Wednesday Jul 2009

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Pepsi Co. may be a well-diversified, international conglomerate, but that does not mean it is immune to missteps. Its 2001 …