Tag Archives: kindle

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The Publishing Wars, Continued: Apple Enters the Battle Over E-Book Pricing

26 Monday Aug 2013

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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According to lawyers for the U.S. Justice Department, when Apple needed to overcome the challenge created by Amazon’s Kindle pricing …

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Moving in Both Directions: Apple Introduces Both Smaller and Upgraded iPad Versions Nearly Simultaneously

22 Tuesday Jan 2013

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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For its past several iterations, Apple’s iPad has just kept getting clearer, more technologically sophisticated, quicker—that is, better in some …

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Introducing the Kindle Fire

16 Wednesday Nov 2011

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …

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