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Tag Archives: luxury

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The Oscars: More than an Award Show

17 Wednesday Feb 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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academy awards, Celebrity, celebrity marketing, designer brand, fashion, luxury, TV

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The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …

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The Two Sides of Saks Fifth Avenue

08 Sunday Nov 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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discount, fashion fix, luxury, private sale, saks fifth ave

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In stores, Saks Fifth Avenue is a high-end retailer that sells the most expensive designer brands in fashion. Online, it …

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With Just a Click, Spend $560,000

20 Tuesday Oct 2009

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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luxury, premium pricing, premium product

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The latest incarnation of the Faberge brand strives hard to reawaken the sense of mystery and drama created by the …

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Irregular Bacon: Marriott’s Economical Changes

25 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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amenities, expenses, hotel, luxury, marriot, ritz-carlton

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Here’s a riddle: If a hotel chain relies on a solid reputation for reliability, what’s the point of providing luxuries …

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Recession Forces People to Be Nicer

12 Thursday Feb 2009

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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Tags

luxury, salespeople

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One simply does not dare walk into a Chanel or Valentino boutique without real intentions to make a purchase and …

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Luxury Parties: The Cost of Marketing

06 Saturday Dec 2008

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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Tags

events marketing, luxury, luxury marketing

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The biggest spending customers are not changing their buying behavior. Even the luxury sector has been hit with the economic …

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Lease a Dolce & Gabbana Gown or a Turbo Porsche

01 Tuesday May 2007

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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Tags

leasing, luxury

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A red Ferrari or a turbo Porsche—or how about a yellow Ferrari? The choice is yours, and you can drive …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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