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For nearly all human history, sports have offered a means to connect people from disparate cultures and backgrounds on a …
Check It: The Growing Global Reach of Basketball
10 Tuesday Sep 2024
Tag Archives: NBA
Spotlight on Shoes: Brand Awareness Creates Greater Challenges for Nike Its Products Fail
09 Thursday May 2019
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Men’s NCAA basketball draws huge audiences, which is why companies such as Nike work so hard to get their products …
Players as Characters: How the NBA Leverages its Stars to Connect with Consumer
11 Friday Aug 2017
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When it comes to connecting with fans, the NBA has hit on a winning strategy, moving it far ahead of …
Legislative Effects on the (Basketball) Court: How the NBA and its Sponsors Chose to Respond to a Controversial State Law
24 Wednesday Aug 2016
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When North Carolina passed a law in 2016 that requires people to use public bathrooms that match the gender that …
America’s Dream Team, Brought to You by Kia: Logos, the NBA, and Media
24 Tuesday Nov 2015
In North America, spectator sports represent a nearly $64 billion market. Some of that revenue comes from ticket sales to …
The Targeting and Technology Underlying the Shift in Under Armour’s Advertising Campaign
26 Tuesday Mar 2013
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ad campaign, advertising, branding, MLB, NBA, Protect this House, Sloane Stevens, Under Armour, Under Armour39 digital performance monitor
Sports fans have long been familiar with the rallying cry for Under Armour and its line of athletic gear: “Protect …
Grewal Levy Marketing News 