When Giving Away Products for Free Might Be More Profitable than Selling Them: The Unique Partnership of U2 and Apple

29 Wednesday Oct 2014

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 19: Advertising, Public Relations and Sales Promotions

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apple, B2B Marketing, establishing value, Public Relations, Sales Promotions, U2

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The release of the latest iPhone model is always a pretty big deal, with consumers, industry experts, and competitors watching …

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JCPenney and Liz Claiborne: Can a Match Made in Retail Heaven Survive When One Partner Stumbles?

25 Thursday Sep 2014

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, fashion fix, JC Penny, Liz Claiborne, Public Relations, Retailing

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Among the troubling and …

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Making the Familiar New: Revising the UNCF Slogan to Focus on Charitable Giving as an Investment

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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Charitable Giving, Markeitng Environment, marketing, Non-Profit, Public Relations, services, UNCF

The idea that “A mind is a terrible thing to waste” is a familiar notion to generations of students who …

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