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If you don’t live in New York City, you may not know Duane Reade, but the 256-store drugstore chain is …
Private Labels to Impress NYC
09 Friday Oct 2009
Tag Archives: rebranding
Catching the Consumer’s Eye
26 Thursday Mar 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
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For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …
AT&T Rebrands
24 Sunday Jun 2007
Tags
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Having already taken over Cingular, AT&T plans to dissolve even the Cingular name by the end of the year. Previously, …
Donuts & Coffee at Dunkin’ Donuts Expands through the U.S.
07 Monday May 2007
Tags
coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style
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Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …
Grewal Levy Marketing News 