If you don’t live in New York City, you may not know Duane Reade, but the 256-store drugstore chain is …
Private Labels to Impress NYC
09 Friday Oct 2009
Tag Archives: rebranding
Catching the Consumer’s Eye
26 Thursday Mar 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …
AT&T Rebrands
24 Sunday Jun 2007
Tags
Having already taken over Cingular, AT&T plans to dissolve even the Cingular name by the end of the year. Previously, …
Donuts & Coffee at Dunkin’ Donuts Expands through the U.S.
07 Monday May 2007
Tags
coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style
Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …
Grewal Levy Marketing News 