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Technology improvement, communication trends, and the quest to maximize profits during the holiday season have spurred new ways for e-retailers …
01 Wednesday Dec 2010
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Technology improvement, communication trends, and the quest to maximize profits during the holiday season have spurred new ways for e-retailers …
12 Friday Nov 2010
In 2006, Mari Gallagher Research and Consulting reported that many of Chicago’s citizens were without access to fresh produce. Put …
01 Friday Oct 2010
Exclusive toy retailer F.A.O. Schwarz was known for over a century for its exclusive, high-end toys. Stuffed giraffes stood tall …
13 Monday Sep 2010
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Over the past ten years, women’s athletic apparel retailer Lululemon has grown from a single store in Vancouver to 120 …