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Tag Archives: Retailing

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Turning a Calendar Quirk into a Profit Boon: Online Shopping for Singles’ Day in China

10 Monday Feb 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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China, Retailing, Singles' Day

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The turn of the century created a wealth of interesting, funny, or cute date combinations, prompting people with superstitious beliefs …

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Beckoning Consumers with the iBeacon: Apple’s Latest Move

09 Thursday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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apple, iBeacon, iOS 7, marketing, Retailing

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When iPad and iPhone owners updated their systems to iOS 7, they also transformed their devices into a new type …

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Is Amazon Coming to Your Living Room? So Far, No One Is Confirming, but Everyone Is Talking

20 Wednesday Nov 2013

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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Amazon, Apple TV, Retailing, Roku, Rumors, Set Top Box

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Amazon’s Prime service is a substantial revenue source for the company. To encourage even greater adoption of the $79 annual …

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A Secondary Deal for a First-Class Retailer: The Transfer of Neiman Marcus

27 Sunday Oct 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing

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Ares Mangement, b2b, Neiman Marcus, Retailing, TPG, Warburg Pincus

Since 2005, the luxury retailer Neiman Marcus has been owned by a private investment team. Eight years is a pretty …

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The Retail Hot Potato: The Different Approaches of Macy’s and JCPenney to Martha Stewart Living

11 Friday Oct 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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branding, JCpenney, Macy's, Martha Stewart Living, Retailing

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The latest developments in the love triangle (or perhaps more accurately, profit triangle) among Martha Stewart’s self-named brand and its …

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From Weather Channel to Weather Co.: How Hurricane Chasers Become Consumer Behavior Experts

09 Wednesday Oct 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing

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consumer behavior, Hurricane Chasers, Retailing, Weather Channel

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The link between weather and sales has long been obvious: Stores in cold climates stock snow shovels during winter months, …

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Adding Dieticians to Supermarkets and Turning Grocery Stores into Wellness Providers

30 Tuesday Apr 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Channel Management, Dieticians, Grocery Stores, Retailing, services

Increasing numbers of supermarkets now feature a new type of employee who floats among aisles, offering advice and suggestions for …

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A Listing of the Best Uses of QR Codes

22 Friday Feb 2013

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing

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Cleveland Museum of Art, Columbia Sportswear, Facebook, Frankfurt, Germany, marketing, Marketing Strategy, QR Codes, Retailing, RightNow, smartphone, Verizion

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Those funny little squares—QR codes—that just a few years ago were unknown now appear ubiquitous. But as their use has …

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Put Your Amazon Purchases on Your Apple Device: Another Step Toward Making Music Available Everywhere

17 Sunday Feb 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Amazon, apple, Cloud Player, marketing, mp3, music, Retailing, services

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Amazon and Apple might be locked in a vicious battle for music consumers’ money. But for most consumers, choosing one …

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A PR Move that Might Just Boost the Economy: Walmart’s Purchasing and Employment Commitments

07 Thursday Feb 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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American Sourcing, branding, global marketing, Marketing Ethics, Retailing, Veterans, Walmart

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Walmart’s environmental sustainability initiatives have made big news for the past several years. At the start of the new year, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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